For most small business owners in search of tips to blogging, it all starts when somebody says to them, “you have to start a blog.” Whether or not a blog is a necessity for every solo-entrepreneur or small business owner can be debated extensively. However, blogging is undeniably one of the most cost-effective methods you have at your disposal for reaching new customers, keeping in touch with clients, or for turning a prospect into a client. But for many, the entire concept of blogging is a mystery, another task on an endless business-owner’s “to-do” list, or at the very least: a huge drag.
But blogging doesn’t have to suck.
If you approach blogging the right way, it can be simple and extremely satisfying as a creative outlet for you and a lead-generating machine for your business. These 5 tips to blogging are designed to make blogging simple, fast, effective and fun! Plus, they will help you overcome the 2 biggest causes of blog fatigue: coming up with new ideas and finding the time to just put out a valuable blog post regularly.
Blog From the Heart.
This is one of the top tips to blogging that I can give you: follow your passion, in life AND in blogging. Ideally, your business is something you are passionate about. If your business is a yoga studio, your blog should be about yoga and topics of interest to yoga practitioners. The idea is to attract readers who are also interested in yoga and could become your clients. You know an incredible amount about this topic, and you feel a burning desire to share this information and educate your fellow humans. So far so good! All that’s left to do now is start sharing – one simple blog post at a time.
Sit down for 30 minutes with a blank piece of paper and just start brainstorming. You will be amazed by the number of potential blog topics you can come up with! Remember to keep it simple and don’t try to tell them everything in one blog post. Chop up your knowledge into bite-sized pieces and you will have more blog topics than you could write in a year. Plus, you will enjoy sharing your passion and eventually building a community of like-minded followers. This will go a long way in keeping you motivated on those days that you just don’t feel like writing.
If you pay attention to one tip for blogging, make it this one. New bloggers always ask me how often they should post a new blog on their website. The answer is that there is no one correct answer to this question. Some bloggers post every day. Others are extremely successful with a weekly blog. It really depends on your topic and your overall goals for your blog. The most important tip to blogging here is to set up a realistic schedule for yourself that you can stick to. In my opinion, consistency is more important than quantity when it comes to cranking out blog posts. Once you start building your audience, they will depend on regular communication from you and will lose interest when they don’t hear from you for a while. A regularly scheduled blog (even just once a week) is a great way to ensure that you are providing the right amount of valuable content to your audience, without driving yourself crazy.
Understand the Power of Keywords.
Although keywording is not a new tip to blogging, most people actually get this one wrong. Yet, understanding how keywords work, and using them correctly in your blog, can exponentially increase the reach, power and effectiveness of your blog. When keyworded correctly, each blog post is a tentacle, reaching out into cyber space and finding those who are searching for information about your topic. So for each blog post, you want to use a keyphrase for which people are searching and one that has as little “competition” as possible. There are lots of tools out there to help you with this. I like the Google Keyword Tool to see what phrase best matches my blog topic and has the greatest number of people searching. Then I just type my chosen phrase into Google (in quotes) to see how many responses come back (the competition). Although it could take several tries, eventually I come up with the perfect keyphrase that has a high search number, a low competition number and closely matches the topic I want to blog about. Once you’ve done this 50 times, you have quite a network of powerful tentacles (blog posts), drawing in your ideal customer with the valuable information they want.
This tip to blogging really captures a blog’s unique ability to create a conversation between you and your community of potential clients. This is because of the “Comments” field found at the end of every blog post, the place that a reader can post a comment or question to be read by you and the rest of the readers, for answering and for further comment. The multi-way conversation generated by a blog is a valuable tool and you should try to take full advantage of it. The easiest, but often overlooked, way to do this is to simply ask for feedback. Post a direct question at the end of a blog post that invites readers to share their own experiences or viewpoints. Although it sounds simple, this method really does work. Not only do increased blog comments increase the value of your blog content in the eyes of search engines (a productive pursuit in itself), but this interactivity with your community will make you happy and further your commitment to blogging. Have you ever written an article and wondered if anyone was out there? With blogging, you won’t have to wonder because your followers will make themselves known.
Of all the tips to blogging that I’ve ever given anyone, this one is my favorite. This tip makes blogging efficient and exploits a blog’s reach beyond the limits of your website, and it’s simple. The idea is to take an article you have already written and turn it into a blog post or to take a blog post and turn it into an article. The key is distribution. The more places your content shows up, the more it will be seen and the bigger your reach becomes. Plus, if you already have some existing newsletter articles or published print articles, these will easily translate to blog posts, which could potentially keep you in new posts for weeks or months. No more worrying about coming up with new ideas when you’ve got a whole list waiting to be written.