Commenting on Blogs to Increase Backlinks – Is It Dead?

Commenting on blogs to increase backlinks to your blog is nothing new. People have left comments on blogs for this very reason for, well, just about as long as blogging has been around. Unfortunately, due to bad blogging advice, automated blog commenting software, and leaving the wrong comments on the wrong blogs – leaving comments on blogs to increase backlinks is quickly becoming a dead practice.

However, if you know how to leave the right comments at the right blogs, then leaving comments on other people’s blogs can work for you. Let’s address the three points above in more detail, as well as how you can increase backlinks to your blog using comments.

Let’s get started with something I found on another blog recently (name withheld to save embarrassment) while doing research for this article:

“Blog comments are a great way to get backlinks to your website, heck I even sell them.”

Okay, this is what I am talking about when it comes to bad blogging advice. What’s sad about this is that people get sucked into this crap and end up spending a bunch of money on worthless backlinks from worthless blogs.

This infuriates the hell out of me!

Buying backlinks is NOT the way to go about increasing backlinks to your blog. Why spend money for someone else to run canned comments through some automated software program, spewing them out like a shotgun all over God only knows where?

Why not just get in your car instead, get up to about 60 miles an hour on the freeway, then roll down your window and through that same money out the window! In essence, this is what you’re doing when you’re buying backlinks this way.

“I use my desktop automated blog commenting software and send my comment to hundreds of blogs myself. What’s wrong with this?”

This leads us to our second point, using automated blog commenting software to increase backlinks to your blog. And here’s my answer…

It makes no difference if you do this yourself using your own desktop software or you pay someone else to do it for you, the results are the same!

“Nice post. Keep up the good work!” is NOT a comment!

Neither is…

“Great information. Very informative post, thanks!”

Why is this, you ask?

Because neither of these, uh, “comments” address any of the information contained within the article, what you as the reader actually got from it (something quantifiable) – nor did they address the person who wrote it, indicating that it was actually a person doing the commenting. This leads us to point #3

“Well, James, this is all fine and dandy. But I’ve got to leave a lot of comments on a lot of blogs to get the amount of backlinks I need to have any effect.”

Let me ask you a question…

If you own a blog whose target market is Golfers, just as an example. Why would you want to go and leave a comment on someone else’s blog, such as, scrap-booking? Unless, of course, it was scrap-booking specifically for golfing, memorabilia, etc.

You wouldn’t, would you? Of course not! Why? Because there is no relationship between the two markets.

The person who owns the other blog, unless they don’t know what they are doing either, is not going to approve your comment. And even if they do, what is the quality of that link? What is the value of the traffic it sends to your blog, if any?

If you post a lot of comments on a lot of blogs just trying to get links back to your site, and very few, if any, get approved, and the ones that do are by sites that suck…